BBC TV BOOST MAKES ENGLAND WORLD CUP DEFEAT BIGGEST BETTING DAY YET FOR LADIES’ FOOTBALL
England’s penalty shoot-out World Cup quarter final defeat by France became William Hill‘s first six-figure game in the history of ladies’ football.
‘The live showing of the match by BBC2 really boosted betting turnover and the game became our first six figure turnover match for ladies’ football, and together with the Germany-Japan game will almost certainly have produced an industry turnover on the day of over a million pounds – another first’ said Hill’s spokesman Graham Sharpe.
‘We are now anticipating a terrific betting interest in the Women’s Football tournament at the London Olympics where the game should come of age as a betting sport, with GB already qualifying as hosts.’
Hills WERE BETTING ON WHETHER ENGLAND STRIKER KELLY SMITH WOULD SCORE DURING THE TOURNAMENT, AND ALTHOUGH PENALTY SHOOT-OUTS DO NOT NORMALLY COUNT IN SUCH MARKETS, THEY HAVE DECIDED TO PAY OUT ON THIS OCCASION. ‘Kelly had drifted to 11/10 to score during the tournament and as she showed such tremendous character in not only staying on the pitch when she was badly hampered by an injury, but also hammering home the first penalty of the shoot-out we are going to pay out on both sides of the bet.’ said Hill’s spokesman Graham Sharpe.
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