Return On Capital Betting Tipsters

It can often be quite tricky to evaluate and compare two different betting tipsters. The same goes for comparing two systems or methods of your own design you are pondering investing a betting bank on. Level stakes profits and profit on turnover are two common key measures used for such a thing. Unfortunately alone they […]

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Soccer Betting Tip For Sunday

Some of you I know believe soccer ends with the end of the Premier League. Not quite true. Certainly as a punter one does not want to stop earning in the early summer. There are in fact many foreign leagues providing profitable sports betting turnover opportunities over the summer months. One such league is the […]

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Spain To Make History In Biggest Match Since World Cup Final?


Up to £25 million is set to be bet on this year’s Euros Final with Spain the 6/5 favourites with William Hill and Italy 13/5. Over the course of the two semi finals, 82,209 bets were staked in-play (while the match is being played), equating to 391 bets per minute and 7 bets per second, but Hills are expecting this to increase to around 500 bets per minute at some points during the Final.

“Despite England being nowhere near this game, we are still expecting turnover to be huge on this game,” said Hill’s spokesman Joe Crilly. “We think that the game itself will approach the £25 million mark industry wide, which would place it at a similar level to the 2010 World Cup Final and would far exceed any game of football that has been played since then.”

The match is expected to be a relatively close affair and is 21/10 to end level at 90 minutes and is 4/1 to go to penalties. Spain are 8/15 to lift the trophy while Italy are 6/4 to do so. Spain could become the first European side to win back to back major tournaments and it is 4/6 that the next tournament that they fail to win is the World Cup in Brazil, although they are 25/1 to not lose a tournament until at least the 2018 World Cup.

“Over the last four years or so, Spain have become the model that every other international side wants to emulate and they are a once in a lifetime side,” said Hill’s spokesman Joe Crilly. “By winning the Final on Saturday, they could cement their place as the best European side to ever play the game.”

Mario Balotelli was the architect of Italy’s victory against Germany in the Semi Final and he is 7/1 to score the first goal, while Hills are also offering the same price for Super Mario to score and Italy to win.

Spain’s performances in this tournament have been highlighted by patient, possession football and William Hill are 9/4 that they have between 60% and 65% of the match possession and 5/2 that they have 66% or more. Spain could become the first European side to win three back to back tournaments

Euro 2012 Final:

90 minutes: 6/5 Spain; 13/5 Italy; 21/10 Draw

To lift the trophy: 8/15 Spain; 6/4 Italy

Match to go to penalties: 4/1

First scorer: 6/1 Fernando Llorente; 6/1 Fernando Torres; 7/1 Mario Balotelli; 7/1 Cesc Fabregas; 7/1 Alvaro Negredo; 9/1 Pedro; 9/1 Antonio Di Natale; 10/1 BAR

When will Spain fail to win a major tournament: 6/4 Euro 2012; 4/6 World Cup 2014; 8/1 Euro 2016; 25/1 World Cup 2018 or later

How much possession will Spain have during the game: 12/1 50% or less; 5/2 51-55%; 7/4 56-60%; 9/4 60-65%; 5/2 66% or more

Joe Crilly
Press Officer

Twitter: @footy_joe

T: 0208 918 3746
M: 07850 518 164

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You Bet It’s Time To Drop The Flops

Of the players that started for England on Sunday night, there were a number of players who have been the mainstay of England’s underperforming side for the last 10 years or so. William Hill are now offering just 9/1 that Hodgson drops at least eight of those for their first match of the World Cup qualifiers. He is 6/5 to remain relatively loyal to his quarter final players with 6/5 offered for eight or nine of them to start vs Moldova.

England did show sporadic flashes of ability during the Euros, although all too infrequent and all eyes now turn to the World Cup qualifying. With a supposedly “easy” group, England are 1/5 to qualify and 4/9 to top the group. With England still unbeaten under Roy Hodgson (not counting penalties), Hills are 5/2 to qualify for the World Cup in Brazil without losing a game. Once there Hills do not think that they have much hope of winning the tournament and they are 20/1 to lift the Jules Rimet in two year’s time – the biggest price they have ever been for a World Cup.

“England hardly impressed during the tournament, but at the same time, showed a new found resilience. A bit of tinkering from Roy could produce a winning formula for the qualifiers and we think they will breeze through to Brazil,” said Hill’s spokesman Joe Crilly.

The Euros take pause for a few days as the semi finals loom on the horizon and William Hill are taking stock on what has been a torrid tournament for the bookies so far. “Not even England’s exit has given us any cheer,” said Hill’s spokesman Joe Crilly. “Before last night, we had gone 14 games without a draw and when that happens, we are always going to take a bit of a kicking. On the plus side though, we have two fantastic semi finals in the pipeline and we reckon that turnover for the last three games could approach £10m for us alone.”

William Hill Semi Finals:
7/2 Portugal; 10/11 Spain; 11/5 draw
5/6 Germany; 19/5 Italy; 11/5 Draw

Winner: 13/8 Spain; 13/8 Germany; 11/2 Portugal; 11/2 Italy

England World Cup Qualifiers:
1/5 Qualify (10/3 not to)
4/9 Top the group (13/8 not to)
5/2 Qualify without losing a group game (2/7 not to)

How many of England’s starting XI vs Italy will start vs Moldova (7/9/12): 9/1 0-3; 2/1 4-7; 6/5 8-9; 9/4 10-11

England World Cup 2014 winner: 20/1

Joe Crilly
Press Officer

Twitter: @footy_joe

T: 0208 918 3746
M: 07850 518 164

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Historic Edinburgh Derby Final Could Breach £2 Million Mark

The William Hill Scottish Cup reaches its climax on Saturday and the tournament sponsors make Hearts the favourites to lift the trophy in a match that is expected to attract up to £2 million turnover industry wide. The Jambos are 4/7 to win the tournament outright and 6/5 to so in 90 minutes. Hibs are 11/8 to win the trophy and 2/1 to do so in 90 minutes, with the draw also 2/1. Of the £2 million expected to be wagered, Hills predict that 3/4 of that will be from north of the border as Scottish football fans embrace the last match of the season.

“We have not seen an all Edinburgh final for over 100 years and we think that the absence of the Old Firm will pique everybody’s interest just that little bit more,” said Hill’s spokesman Joe Crilly.

With so much riding on the game, the match will undoubtedly tense and very close and Hills are offering 6/1 that the match goes to penalties, while both sides are 10/1 to win the match in that way. Given that this is the first Edinburgh derby in the Final for over 100 years, it could well be a fiery affair and it is just 2/1 for a red card to be shown during the game.

William Hill Scottish Cup Specials:

Hibernian to Keep a Clean Sheet 11/5
Hearts to Keep a Clean Sheet 6/5

Ian Black to be Sent Off 6/1

Rudi Skacel wears 19, the game is on the 19th and
a Hat-trick will put him on 19 goals this season
Skacel to Score a Hat Trick 40/1

Andrew Driver to Score in 90 Minutes 11/2

O’Connor and O’Donovan both to Score 16/1

Its been 110 years since Hibernian last won the cup
O’Connor to Score in the First 110 seconds 110/1
Hibernian to Score in the 110th Minute 110/1

111 YEARS….
Hearts to Score in the 111th Minute 111/1

Number 19 Skacel to Score 2 or more goals 9/1

the last time these sides met at Hampden Paul
Hartley scored a Hat Trick
Any Player to Score a Hat Trick 20/1
(90 minutes only)

On loan Wolves pair Matt Doherty and Leigh
Griffiths will be looking to impress their new boss
Doherty or Griffiths to Score First 13/2

Garry O’Connor to Score more than Hearts 9/1
Rudi Skacel to Score more than Hibs 9/2

Marius Zaliukas has scored 3 own goals this season
Zaliukas to Score an own goal 16/1

Outright Prices:

To win the Cup: 11/8 Hibs; 4/7 Hearts

90 minutes play: 2/1 Hibs; 6/5 Hearts; 2/1 draw

To win in extra time: 14/1 Hibernian; 10/1 Hearts

To win on penalties: 10/1 Hearts; 10/1 Hibs

Red Card in the match: 2/1 yes; 4/11 no

Anytime Goal Wincasts (90 Mins Only)
(Player to Score Anytime and Team to win)
O’Connor and Hibs 11/2
Griffiths and Hibs 11/2
O’Donovan and Hibs 15/2
Doyle and Hibs 15/2
Soares and Hibs 10/1
Others on request

Beattie and Hearts 3/1
Skacel and Hearts 4/1
Elliot and Hearts 9/2
Glen and Hearts 5/1
Smith and Hearts 11/2
Suso and Hearts 11/2
Templeton and Hearts 15/2
Novikovas and Hearts 8/1
Driver and Hearts 8/1
Others on request

Joe Crilly
Press Officer

Twitter: @footy_joe

T: 0208 918 3746
M: 07850 518 164

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Racing Tip At Nottingham

Over to Guy from for our usual free Saturday horse racing tip
PS he mentions his firm bets below. A rough back of envelope calc on these firm bets would indicate a high level of profit on them over the past 8 months or so.  Ball park 40% profit on turnover.
Just shows what you can […]

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Cheltenham Gold Cup Tip

Just a short note late note to alert you to some interesting Cheltenham Gold Cup Tips and Analysis over of Guys blog.
He is having a good Cheltenham so far with a 25% profit on turnover on advised bets.
His views tend not to be conventional and he always finds betting angles ignored by the masses.
Worth a […]

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Bookies Cheer Anfield Stalemate, United 12/1 To Remain Unbeaten All Season

A hard fought battle at Anfield ended in a draw and Manchester United maintained their unbeaten start to the season. William Hill were impressed with the Red Devil’s resilience and make United 12/1 to remain undefeated all season.

“Much like last season, United have had a flying start to the season but this season they appear much harder to break down,” said Hill’s spokesman Joe Crilly. “The unbeaten season is starting to look more and more possible.”

A draw was a fantastic result for bookmakers, with Hill’s having taken a reasonable six figure sum on their highest turnover match of the season.

“Most people watching the game would have had an opinion one way or another and the draw was the perfect result to set up our weekend,” said Hill’s spokesman Joe Crilly.

William Hill Odds:

When will Manchester United next lose: 2/1 Manchester City; 4/1 Everton; 14/1 Sunderland; 14/1 Swansea; 8/1 Newcastle; 6/4 none of these

12/1 Manchester United to remain undefeated all season

Further Information…Joe Crilly…07850518164

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You Bet Record Opening Spl Weekend!

Bookmakers, William Hill, were celebrating a fantastic first day of the SPL with early indications suggesting that the early start to the season has resulted in a record £1 million pound plus turnover across the Hills estate. Rangers were held to a draw and as a result Celtic are the new 4/6 favourites to win the SPL with Rangers 11/10 and Hearts 33/1.

“Turnover has been at a record level, well above the first day of the 2010 season and the Rangers draw has been the icing on the cake.” said Hill’s spokesman Rupert Adams.

Hibernian v Celtic:
Gary Hooper was the star man for Celtic last season and will be hoping to continue his form this year
Hooper to score anytime and Celtic to win 11/8

Weekend Fixtures:
7/1 Hibernian; 4/9 Celtic; 3/1 Draw
19/20 Dundee Utd; 16/5 Kilmarnock; 11/5 Draw
11/8 Dunfermline; 2/1 St Mirren; 11/5 Draw
SPL Winner: 4/6 Celtic, 11/10 Rangers, 33/1 Hearts, 100/1 Dundee, 150/1 Motherwell, 250/1 Hibs, 250/1 Aberdeen, 500/1 Kilmarnock, 750/1 St Johnstone, 1000/1 St Mirren, 1000/1 Dunfermline

Further Info…Rupert Adams…0784 1011 584

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You Bet Biggest Betting Weekend In Spl History

With the SPL kicking off early this season, bookmakers, William Hill, have seen an early spike in turnover and are confident that this will be the biggest betting weekend in SPL history with an industry figure of £5 million plus. To celebrate being the official betting partner of the SPL for another season, Hills are offering the top price on all the favourites for the opening round of fixtures.

“Football fans have been bereft of any football this summer and to celebrate the early return we have enhanced the prices of all our favourites this weekend,” said Hill’s spokesman Joe Crilly. “We fully expect records to tumble and are all but certain that we are in for our biggest ever SPL weekend!”

Which side will score the quickest goal of the opening weekend*: 4/1 Celtic; 4/1 Rangers; 6/1 Dundee Utd; 8/1 Aberdeen; 9/1 Motherwell; 10/1 Dunfermline; 12/1 Hibernian; 12/1 Inverness; 12/1 St Mirren; 14/1 Hearts; 14/1 Kilmarnock; 14/1 St Johnstone
*Bets settled on time of quickest goal scored across the weekend

Which game will produce the most goals: 11/4 Rangers/Hearts; 3/1 Hibernian/Celtic; 9/2 Dundee Utd/Kilmarnock; 9/2 Motherwell/Inverness; 11/2 Dunfermline/St Mirren; 6/1 Aberdeen/St Johnstone

Total SPL goals this weekend: 10/3 Under 13; 5/2 13-15; 4/6 Over 15

Enhanced Match Specials:

Rangers vs Hearts:
Jelavic will hope to start this season the way he ended the last by banging in the goals for Rangers.
Jelavic to score anytime and Rangers to win 11/10

Aberdeen vs St Johnstone:
Last season this match was starved of goals with only four scored in the four meetings
Under 2.5 goals in the match 13/10

Motherwell vs Inverness:
Motherwell have not lost in the last seven home games against Inverness
Motherwell draw no bet 8/15

Hibernian v Celtic:
Gary Hooper was the star man for Celtic last season and will be hoping to continue his form this year
Hooper to score anytime and Celtic to win 11/8

Weekend Fixtures:

2/5 Rangers; 7/1 Hearts; 7/2 Draw
11/10 Aberdeen; 5/2 St Johnstone; 23/10 Draw
6/5 Motherwell; 23/10 Inverness; 23/10 Draw
7/1 Hibernian; 4/9 Celtic; 3/1 Draw
19/20 Dundee Utd; 16/5 Kilmarnock; 11/5 Draw
11/8 Dunfermline; 2/1 St Mirren; 11/5 Draw

42/1 All the favourites to win
2006/1 All matches to be drawn
1680/1 All the outsiders to win

Joe Crilly
Press Officer

T: 0208 918 3746
M: 07850 518 164

William Hill Press Office; Greenside House; 50 Station Road; Wood Green; London; N22 7TP

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