William Hill Official Betting Partner For Scottish Premier League

SCOTTISH PREMIER LEAGUE
PRESS RELEASE
11 August 2010 For Immediate Release
MORE NEW DEALS ANNOUNCED AHEAD OF SEASON KICK OFF
The Scottish Premier League (SPL) today announced a raft of new commercial deals ahead of the
forthcoming season. These deals were approved by the clubs at Friday’s General Meeting.
For the next two seasons, STV have acquired the rights to use SPL footage across their daily new
bulletins and their Sports Centre programme broadcast ahead of each weekend’s fixtures. STV will
also be assisting the SPL to produce over 100 matches each season and manage their archive
content going back to 1998.
Radio Clyde meanwhile have secured goalflash rights for 2010/11. This will mean that their
listeners will be kept up to speed with all the action on match days from around the grounds on
Clyde 1 and Clyde 2 Superscoreboard.
In addition, William Hill will become the SPL’s ‘Official Betting Partner’, a first for the league. This
deal will see William Hill’s latest promotions featured on the SPL official website –

www.scotprem.com <http://www.scotprem.com > . As part of this unique partnership, William Hill will also be provided with

– Hide quoted text –
advertising air-time across Radio Clyde and STV’s sports programming.
Separately, a deal has been struck with Moray Firth Radio (MFR) to broadcast live commentary at
all Inverness Caledonian Thistle games in the Clydesdale Bank Premier League next season.
Neil Doncaster, Chief Executive of the SPL, commented, “We’ve been working hard over the
summer to pull together a range of commercial deals. So, it is really pleasing that we are able to
announce them ahead of the big kick off on Saturday.
“We’ve had to be creative in how we have structured some of these deals but by doing this we have
been able to deliver. Our key aims have been to drive more investment into the league, and in turn
our clubs, and to broaden the coverage of the Clydesdale Bank Premier League. We look forward
to working with MFR, William Hill, Radio Clyde and STV to do so in the coming season.”
William Hill Operations Controller Scotland, Brian McColgan, commented, “William Hill are delighted
to become the SPL’s first official betting partner. As Scotland’s major bookmakers, and the
industry’s longest established and most innovative company, we are keen to emphasise our
commitment to promoting and supporting Scottish football through our 300+ branches in Scotland
and via our online presence, which has a worldwide following. Together we can raise and enhance
the profile of Scottish football.”
Bobby Hain, MD of Broadcasting at STV, said: “We’re delighted to be working in partnership with
the SPL. We’re ideally placed to provide them with a range of key services and today’s deal allows
us to provide football fans across Scotland with a dedicated Clydesdale Bank Premier League
football show every Friday evening, in addition to our weeknight Sports Centre updates.”
Head of News and Sport at Radio Clyde, Lorraine Herbison, said, “We are thrilled to have secured
this deal with the SPL and know this is sure to prove a real highlight for our avid listeners in
Glasgow and the west of Scotland. Superscoreboard has some great personalities on the
programme and has a really loyal following.
“Securing the goalflash rights, allowing us to go round the grounds, underlines our commitment to
bringing the best in sports coverage direct to our listeners and enhances the show even further.
The new look programme launched on Monday night and was also the debut show for Jim
Delahunt, our new anchor. It is already proving very popular with our listeners.”
Danny Gallagher, Managing Director at MFR said: “I am absolutely delighted to have negotiated this
deal with the SPL for our listeners. Many have made it known that they would love MFR to follow the
first division champions as they move back up to the Clydesdale Bank Premier League.
– Ends –
CONTACT DETAILS
Scottish Premier League

Greig Mailer – 07876 251 730 , greigm@scotprem.com <mailto:greigm@scotprem.com >

STV
Kirstin Stevenson – 0141 300 3670
William Hill
Graham Sharpe – 0780 3233702

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Spurs Odds On To Roll Over Swiss As Low Turnout Gamble Hits England Wembley Turnout Hopes

SPURS ODDS ON TO ROLL OVER SWISS

SPURS will be eliminated from the Champions League at the Group Stage believe William Hill who quote 13/8 about that happening after they were paired with Swiss side Young Boys in the final Qualifying Round. ‘Harry will be happy enough with his draw but their real Champions League tests are yet to come and we don’t see Spurs getting through the Group Stage’ said Hill’s spokesman Graham Sharpe.

Champions League: Spurs’ stage of elimination

Final Qualifying Round
7/2

Group Stage
13/8

Round Of 16
3/1

Quarter Finals
4/1

Semi Finals
8/1

Runner Up
16/1

Winner
25/1

Qualification

Tottenham 1/6

Young Boys 7/2

YOU BET FANS WILL SNUB ENGLAND GAME

WILLIAM HILL have slashed their odds for a disappointing turnout at Wembley of between 40,000 and 49,999 fans for England’s friendly against Hungary from 20/1 to 6/4 after taking a flood of bets that the official attendance will be extremely low. Hills have also cut 30,000 – 39,999 from 66/1 to 3/1, and a humiliating 20,000- 29,999 from 100/1 to 16/1. ‘The FA are pulling out all the stops to encourage a decent turnout for this game,but with most clubs wishing it wasn’t happening and fans having shelled out for club season tickets, and following such a dismal World Cup performance, punters have decided a low turnout is a certainty’ said Hill’s spokesman Graham Sharpe.

Under 10000
250/1

10000 to 19999
100/1

20000 to 29999
16/1

30000 to 39999
3/1

40000 to 49999
6/4

50000 to 59999
9/4

60000 to 69999
7/2

70000 to 79999
5/1

80000 plus
14/1

Further information…….graham sharpe…0208 918 3731

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Bookies Running Scared Of Blackpool

BOOKIES RUNNING SCARED OF BLACKPOOL
BLACKPOOL fans have staked so many bets on their side to WIN the Premier League title this season that William Hill have had to slash their odds by a record EIGHT THOUSAND points in their betting – and now offer them at 2000/1 to win the title, having opened their book at 10,000/1. ‘We now face our biggest ever Premier League loss of OVER £5million if Blackpool somehow manage to win the League after hundreds of fans backed their side -albeit none of them risked more than a tenner’ said Hill’s spokesman Graham Sharpe.’We won’t be losing much sleep over the prospect of that five million loss – at least, not until Blackpool win their first half dozen matches!’
Meanwhile, Hills say that they are in the bizarre position of wanting the reigning champions to do well this season, as they have taken very little cash for Chelsea to win the title again – and they currently represent the BEXT possible outcome for them. ‘We will win a hefty sum if Chelsea retain the title as the betting stands at the moment’ added Sharpe.
The second worst result for Hills would be a title triumph for Aston Villa – ‘most of those bets were struck before O’Neill walked out’- while Manchester United would be the third worst result for them, as they have attracted the largest bets so far – one of £10,000 from a Glasgow-based punter and a £6000 bet from a Norwich client.

LATEST WILLIAM HILL PREMIER LEAGUE ODDS…….13/8 Chelsea, 12/5 Man Utd, 9/2 Man City, 6/1 Arsenal, 14/1 Liverpool, 25/1 Tottenham, 100/1 Everton, 200/1 Aston Villa, 500/1 Newcastle, 1000/1 Fulham, 1000/1 West Ham, 1000/1 Sunderland, 2000/1 Blackpool, 2000/1 Blackburn, 2000/1 Birmingham, 2000/1 Stoke, 2000/1 Wigan, 2000/1 Bolton, 2000/1 Wolves, 2000/1 West Brom.

Rooney 12/1 not to score for England in next 4 games:
WHEN WILL ROONEY SCORE AGAIN FOR ENGLAND?
WILLIAM HILL offer 12/1 that Wayne Rooney will fail to score for England in any of their next four matches. ‘Rooney is overdue an England goal and we make him 8/13 to get one or more against Bulgaria in the next game but he is 12/1 to continue his drought for the next four England games’ said Hill’s spokesman Graham Sharpe. Hills also offer 9/2 that Rooney will NOT start the game against Bulgaria – 1/8 that he will do.

When will Rooney next score for England?
vs Bulgaria (H)8/13
vs Switzerland (A)10/3
vs Montenegro (H)9/2
vs Wales (A)12/1

To score in none of these games…..12/1
3/10 England to win Euro Qualifying Group.
1/16 England to qualify for Euro 2010.
11/8 England to remain undefeated during qualifying.
11/1 England to win all of their qualifying games.

11/4 Fabio gone before end of Euro Qualifying.

How many of starting 11 from friendly will start vs Bulgaria?
0-2…20/1
3-4….8/1
5-6….13/8
7-8….11/8
9-10….7/2
Same team…13/2

ENGLAND ARE 9/1 TO WIN EURO 2012 WITH WILLIAM HILL WHO MAKE SPAIN 7/2 FAVOURITES AND ALSO OFFER 5/1 GERMANY; 7/1 HOLLAND; 10/1 ITALY; 12/1 FRANCE/PORTUGAL.

Further information……graham sharpe..07803 233702.

http://twitter.com/sharpeangle

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Europa League Latest – 5/1 All Brit Final

*********************************EUROPA LEAGUE SPECIALS********************************************

5/1 ALL BRITISH EUROPA LEAGUE FINAL

WILLIAM HILL offer 5/1 that there will be an all British Europa League Final, andhave installed Liverpool as 8/1second favourites behind Manchester City at 13/2, to win the Europa League following the draw, and also make them 11/4 to go out at the Play Off stage. ‘The Brits have a strong hand in the Europa League as those clubs already involved might well be joined by others eliminated from the Champions League’ said Hill’s spokesman Graham Sharpe.

LIVERPOOL STAGE OF ELIMINATION……..

Play-Off
11/4

Group Stage
4/1

Round Of 16
4/1

Quarter Final
4/1

Semi Final
7/2

Runner Up
9/1

Winner
8/1

To qualify:-

Rapid Vienna 7/4 A Villa 2/5

Timisoara 5/1 Man City 1/9

Odense 3/10 Motherwell 12/5

CSKA Sofia 1/9 TNS 5/1

Celtic 4/7 Utrecht 5/4

Dundee Utd 7/4 AEK Athens 2/5

Liverpool 1/4; Trabzonsport 11/4

WILLIAM HILL….TO WIN EUROPA LEAGUE…..

13/2Man City

8/1Liverpool

11/1Juventus

14/1Atletico Madrid

20/1Porto

20/1Stuttgart

22/1Aston Villa

25/1Bayer Leverkusen

25/1Borussia Dortmund

25/1Palermo

25/1CSKA Moscow

25/1PSG

25/1Napoli

25/1PSV Eindhoven

25/1Getafe

33/1Lille

33/1AZ Alkmaar

40/1Sporting Lisbon

40/1Lokomotiv Moscow

40/1Olympiacos

50/1Galatasaray

50/1Montpellier

50/1Feyenoord……Any team from CL to win Europe League 11/4

Further information……graham sharpe…0208 918 3731

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Table Toppers 80/1 For Title

TABLE TOPPERS 80/1 TO LIFT TITLE

DESPITE winning away from home and topping the table, Watford are 80/1 shots to win the Championship title with William Hill who make Middlesbro 11/2 favourites and also offer 7/1 Forest; 9/1 Burnley; 10/1 QPR; 11/1 Reading; 14/1 Cardiff; 16/1 Ipswich.
Bottom of the table Norwich are 20/1 shots for the title. ‘Norwich conceded seven in their opening day defeat last season yet still managed to get promoted, so perhaps this first match defeat is a good omen for them!’ said Hill’ spokesman Graham Sharpe.

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United 13/2 For Charity – Prem Double

UNITED 13/2 FOR CHARITY SHIELD- PREM TITLE DOUBLE

MANCHESTER United are 13/2 to win both the Charity Shield and the Premier League title with William Hill – who make Chelsea 4/1 to do likewise.
Chelsea are 4/5 to win the Shield, with United at Even money – and Hills offer 9/2 for both United and Chelsea to win on penalties.
WAYNE ROONEY is 5/4 to end his goal drought during the game with Hills who offer 6/1 that he will score two or more goals – with Anelka 9/2 to get a double or better, Hernandez, Lampard and Owen all 9/1 and Kalou 12/1 to bag a brace.

TO WIN PREM LEAGUE….13/8 Chelsea; 5/1 Man U; 9/2 Man C; 6/1 Arsenal; 14 Liverpool; 25 Spurs. Others on request.

WHO’LL BE TOP RED REF OF PREM SEASON?

WILLIAM HILL have opened a book on which referee will show the greatest number of red cards during the Premier League season, and installed Andre Marriner as 9/2 favourite to do so, with World Cup Final ref Howard Webb a 13/2 shot – and Hills are also betting on how many red cards in total will be issued during the season, making 70 or more a 9/4 chance. ‘Refs always say they prefer not to flourish red cards, but some seem to be more readily inclined to do so than others’ said Hill’s spokesman Graham Sharpe.
HILLS….REF TO AWARD MOST PREM LEAGUE RED CARDS DURING SEASON 2010/11:

DETAILS
ODDS

Andre Marriner
9/2

Lee Probert
6/1

Lee Mason
13/2

Howard Webb
7/1

Kevin Friend
15/2

Martin Atkinson
8/1

Mark Clattenburg
8/1

Mike Dean
8/1

Phil Dowd
10/1

Stuart Attwell
11/1

Michael Oliver
11/1

Anthony Taylor
11/1

Peter Walton
12/1

Chris Foy
14/1

Mike Jones
14/1

Mark Halsey
20/1

Total red cards –

Under 63 – 6/5

64-69 incl. – 7/4

Over 69 – 9/4

YOU BET FANS WILL SNUB ENGLAND GAME

WILLIAM HILL have slashed their odds for a disappointing turnout at Wembley of between 40,000 and 49,999 fans for England’s friendly against Hungary from 20/1 to 6/4 after taking a flood of bets that the official attendance will be extremely low. Hills have also cut 30,000 – 39,999 from 66/1 to 3/1, and a humiliating 20,000- 29,999 from 100/1 to 16/1. ‘The FA are pulling out all the stops to encourage a decent turnout for this game,but with most clubs wishing it wasn’t happening and fans having shelled out for club season tickets, and following such a dismal World Cup performance, punters have decided a low turnout is a certainty’ said Hill’s spokesman Graham Sharpe.

Under 10000
250/1

10000 to 19999
100/1

20000 to 29999
16/1

30000 to 39999
3/1

40000 to 49999
6/4

50000 to 59999
9/4

60000 to 69999
7/2

70000 to 79999
5/1

80000 plus
14/1

Further information…..graham sharpe…..0780 3233702

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Revised Football League Divisional Odds

BORO STILL CHAMPIONSHIP FAVOURITES

DESPITE losing their first match of the Championship season, Middlesbro are still favourites to win the division with William Hill who have, though, lengthened their odds from 11/2 to 6/1 and also offer 8/1 Burnley; Forest; QPR; 12/1 Reading; 14/1 Ipswich; Cardiff; 16/1 Leeds, Leicester, Sheff U; 20 Bristol C; Hull; Norwich; 25 Portsmouth; Swansea.

SOUTHAMPTON have been lengthened from 5/2 to 11/4 favourites for League One after losing their opening game by William Hill who also offer 4/1 Sheff W; 9/2 Huddersfield; 10/1 Brighton; Peterbro; 11/1 Charlton; 12/1 Plymouth; 22/1 Swindon.

WYCOMBE are the new League Two clear favourites with William Hill who have cut them from 9/1 to 8/1 and also offer 9/1 Gillingham; 10/1 Bradford; Rotherham; 11/1 Chesterfield; Port Vale; Shrewsbury; 12 Oxford; 14 Stevenage; 16 Aldershot; Northampton; Torquay.

‘The opening day of the season didn;t go to plan for most of the divisional favourites – but as last season showed via Norwich in particular, opening day defeat is far from being an insuperable setback’ said Hill’s spokesman Graham Sharpe.

Further information…..graham sharpe…0780 3233702

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16/1 England Starting Line Up Versus Hungary To Turn Out Against Bulgaria

16/1 ENGLAND FRIENDLY LINE UP TO START NEXT COMPETITIVE MATCH

DESPITE Capello’s introduction of new blood into the squad for the friendly v Hungary, William Hill offer 16/1 that he will start with the same line up in the next competitive match v Bulgaria, as he opts for against the Hungarians. ‘The squad for this friendly could well prove to be a false dawn for those expecting a mass cull of the established players when Capello decides on his line up for the first Euro qualifier’ said Hill’s spokesman Graham Sharpe, ‘And we certainly do not expect to see the same line up then – our best guess is that seven or eight who start v Hungary will also do so against Bulgaria.’

**England starting Eleven from Hungary game to start v Bulgaria –

0 to 4….10/3
5 to 6…..5/2
7 to 8…..7/4
9 or 10….7/2
Same team….16/1

TO START FRIENDLY V HUNGARY
WILSHIRE 5/2 YES 2/7 NO
GIBBS 9/2 YES 1/8 NO

Hills….Players to start v Bulgaria –

Defoe – 8/11 yes EVS no
Crouch – 3/1 yes 2/9 no
J. Cole – 4/1 yes 1/7 no
WILSHIRE 9/2 YES 1/8 NO
GIBBS 7/1 YES 1/16 NO

**Keepers In Squad vs Bulgaria –

Joe Hart…..1/50 (12/1 not)
Ben Foster….1/10 (11/2)
Rob Green….4/11 (2/1)
Chris Kirkland..11/2 (1/10)
Manuel Almunia….20/1 (1/150)
David James….5/2 (2/7)
Scott Carson…..8/1 (1/20)
Scott Loach…..9/1 (1/25)

WEMBLEY ATTENDANCE SETS PUNTER POSER….

WILLIAM HILL have cut the odds for a Wembley attendance of between 60,000 – 69,999 from 7/2 to 15/8 as forecasts for the crowd at the England – Hungary friendly became a little more optimistic, and Hills also shortened the odds for 50,000 to 59,999 from 9/4 to 15/8 joint favourite.
‘Noone seems sure whether fans will actually boycott the game, or want to take up his apparent invitation to boo the side, or perhaps even relent after Capello brought new blood into the squad and want to show their absolute satisfaction with his handling of the team’ said Hill’s spokesman Graham Sharpe.

Under 10,000…..250/1
10,000 to 19,999….100/1
20,000 to 29,999…..20/1
30,000 to 39,999…..9/2
40,000 to 49,999…..9/4
50,000 to 59,999….15/8
60,000 to 69,999….15/8
70,000 to 79,999…..5/1
80,000 plus………..16/1

Further information……graham sharpe…0780 3233702

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Chelsea Remain Title Favourites Despite Defeat

CHELSEA STILL TITLE FAVOURITES DESPITE UNITED DEFEAT

CHELSEA are 13/8 Premier League title favourites with William Hill who make Manchester United 5/2 second favourites and also offer 9/2 Man C; 6/1 Arsenal; 14/1 Liverpool; 25/1 Spurs; 100/1 Everton; 200/1 Villa. ‘The Community Shield is a one- off game but the Premier League title is decided over the course of a gruelling season, and Chelsea proved themselves the most consistent over the marathon trip last season’ said Hill’s spokesman Graham Sharpe.

CHELSEA are 6/5 favourites with William Hill to win more major trophies than Manchester United, who are 13/8 to do vice versa. Hills offer 5/2 that they win an equal number. (Community Shield excluded; Europa League included along with Prem; FA and Carling Cups; Champions League)

HILLS OFFER 23/20 THAT CHELSEA WILL WIN NONE OF THE MAJOR TROPHIES (Prem,FA Cup; Carling Cup; Champions Lg) THIS SEASON – 150/1 THAT THEY WILL WIN ALL 4. Man U are 4/5 to win no more major trophies this season, 200/1 to win all four.

Further information….graham sharpe….0780 3233702

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How Many Will Turn Up For England – Hungary Friendly ?

HOW BIG WILL ENGLAND-HUNGARY CROWD BE?

WILLIAM HILL have opened a book on what the official attendance for next week’s England v Hungary friendly will be. ‘There are suggestions that punters will boycott this game in protest at England’s World Cup performances, but we believe that the FA will be pulling out all the stops in an effort to avoid the embarrassment of a seriously low crowd’ said Hill’s spokesman Graham Sharpe.

SIZE OF ENGLAND-HUNGARY OFFICIAL ATTENDANCE;

DETAILS
ODDS

Under 10,000
500/1

10,000 to 19,999
250/1

20,000 to 29,999
100/1

30,000 to 39,999
66/1

40,000 to 49,999
20/1

50,000 to 59,999
9/1

60,000 to 69,999
9/4

70,000 to 79,999
1/1

80,000 plus
7/4

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